So business cards.....do you need one anymore? The answer is "No". That is of course if you sit in an office all day and never meet anyone, I mean "Never" meet anyone!
Are you communicating clearly and effectively to them? We have worked in a number of pharmaceutical / medical device companies but one in particular, in the Ringiskiddy area has achieved phenomenal levels of effective clarity in their employee communication projects.
We had completed various minor sundry sign projects for the exquisite 5 Star Castlemartyr Resort, based in East Cork, but as the new owners worked through the upgrading of the facilities, we were consulted on an external directional signage project.
We met with the Chief Executive Officer and the Marketing Professional of the Cork Business Assiciation as an initial step. We listened to what they were trying to achieve and we took their challenges, views and objectives into account as we looked at the various options open to them in terms of signage.
Occupying a prominent position on the Cork to Bandon road Wm. O’Brien Public Storage has carved out a niche for itself as a storage solution of choice since first opening its doors in 2005. However, in recent times the management team felt that they needed to improve their signage to let people know about the range of services on offer at the facility.
Are you a tradesman? What do you do to promote yourself? Are you aware of the owned media, paid media, earned media model which then leads onto the extended echo media? We were approached by Perfect Home Painting and Decorating based in East Cork. They realised the value of the potential around a compelling advertising message on their main vehicle, an open back pickup Isuzu jeep.